The driving school market is now a significant OEM opportunity. Major OEMs recognised this free marketing chance and structured programmes to own that moment. They've made it a successful part of their go to market strategy.

The shift is already underway. The question is whether your brand wants to be part of this new opportunity.

Don't leave things to chance, own the opportunity and the experience

  • Stay as you are...

    • Dual controls fitted by whoever the driving school finds
    • No visibility over installation quality or standards
    • Warranty exposure with no audit trail
    • Brand inconsistency across every market
    • No relationship with the driving school sector
    • Competitors filling the gap

    Reactive. Fragmented. Uncontrolled.

  • Embrace change and...

    • Defined installation standards across all markets
    • Protected warranty and vehicle integrity
    • Consistent brand experience from day one
    • Visibility over the full delivery chain
    • A trusted partner who knows the sector
    • Maximise residual value
    • New drivers introduced to your brand on your terms

    Structured. Consistent. Strategic.

  • ...and risk this.

    A generation of new drivers whose first experience of your brand was an inconsistent, poorly fitted dual control. Warranty claims with no audit trail. And a growing gap between you and the OEMs who've already moved.

  • ...enjoy the benefits.

    Brand loyalty built before a single car is purchased. Structured programmes that scale across markets. A defined, repeatable approach to a high-volume customer segment — without adding internal complexity.

Most OEMs want the benefits of this new opportunity.

However there are challenges that make them hesitate.

1. Fragmented regulations across every market

Across Europe each country has its own framework. Some require annual inspection of fitted controls. Others mandate approved installers or specific product certifications. Navigating this without specialist knowledge is slow, risky, and expensive. Most OEM teams don't have it in-house.We have that experience.

2. Brand risk and customer experience

OEMs need to ensure that every vehicle delivered into the driving school market reflects their brand standards - with consistent installation quality and a seamless end-user experience from day one.

3. No clear delivery model to build from

Factory fit, import centre, dealer-led, or third-party network — each approach has trade-offs. Without a partner who's already mapped these options and built the infrastructure to support them, most programmes stall at the planning stage. The operational complexity becomes a reason to delay.

4. Cost efficiency and Scalability

OEMs require a solution that is commercially viable at scale - balancing product cost, installation efficiency and long-term reliability across multiuple markets and vehicle platforms.We can offer that.

5. Vehicle integrity and warranty risk

Any modification to a vehicle carries risk. Without a partner whose engineering is built specifically for each platform — not a universal-fit workaround — that risk falls back on the OEM. Poor installation damages the vehicle, damages the brand, and creates warranty exposure that's hard to quantify and harder to fix.

He-Man is the only partner who has experienced all this and has the solutions at hand.

He-Man doesn't supply a generic dual control and leave you to figure out the rest. We bring 60+ years of dual controls engineering experience, on the latest cable based time saving technology. We are active in markets across Western Europe, with a structured approach designed to work inside your existing delivery model — not around it.

This isn't theoretical.

He-Man supplies Renault France via their Qstomize programme — with controls already fitted at the end of the production line for the Clio 5, Captur, and Renault 5, and just starting on the Renault Clio 6. This is what a structured OEM programme looks like in practice.

  • Vehicle-specific engineering

    Designed for each make and model. Minimal modification, maximum integrity. Some tested to 200,000+ cycles.

  • Flexible delivery models

    Factory, import centre, dealer-led, or approved network. We build the model around your structure.

  • Regulatory navigation

    Active with partners across France, Italy, Spain, Belgium and more. Understanding your local regualtions and requirements.

  • Defined installation standards

    Train-the-trainer programmes and technical documentation that keep quality consistent at scale.