Introduction

He-Man Dual Controls Ltd understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits www.he-mandualcontrols.co.uk (“the Site”) and will only collect and use your personal information in ways that are described here and in a manner consistent with our obligations and your rights under the law.

Please read this Policy carefully and ensure that you understand it. Your acceptance of the Policy is deemed to occur upon your first use of the Site. If you do not accept and agree with the Policy then you should stop using the Site immediately.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for support. In this Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processors Shopify, Tawk and Google Analytics.
  • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you and screen our orders for potential risk or fraud.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processors Shopify and Pareto, fulfilment providers FedEx and relevant financial institutions such as banks or third party creditors.
  • Personal Information collected: name, billing address, shipping address, payment information (including debit/credit card information, email address, and telephone number.

Customer support information

  • Purpose of collection: to provide assistance to you whilst using the Site.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processors Shopify, Pareto and Tawk, fulfilment providers FedEx and website developers DesignersCartel.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  •  We use Tawk to provide our live chat services. You can read more about how Tawk uses your Personal Information here: https://www.tawk.to/data-protection/gdpr-2.
  •  We use Pareto to help manage our stock levels. You can read more about how their parent company OmegaTheme use your Personal Information here: https://www.omegatheme.com/privacy-policy#pp-info-collection-use.
  •  We use Google Analytics to collate information on your use of the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/technologies/partner-sites.
  •  We use FedEx to fulfill our orders placed both online and through other channels. You can read more about FedEx uses your Personal Information here: https://www.fedex.com/en-gb/privacy-policy.html.
  • We may share your Personal Information with third parties necessary to our business operations, for example financial institutions such as banks or creditors. If you require any further information regarding these parties then please contact our Data Protection Officer using the details in the Contact section below.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful Basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the United Kingdom of Great Britain and Northern Ireland (“UK”), or European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic Decision-Making

If you are a resident of the UK or EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. We may process personal data using software that incorporates automated-decision making, such as:

  • Sage Accounting software applications
  • 123insight software applications
  • Other applications necessary to support key business operations.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Your Rights

GDPR

If you are a resident of the UK EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. 

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services:

Cookies Necessary for the Functioning of the Store

 

Name

Description

Duration

_ab

Used to control when the admin bar is shown on the storefront.

1y

_abv

Persist the collapsed state of the admin bar.

1y

_checkout_queue_token

Used when there is a queue during the checkout process.

1y

_cmp_a

Used for managing customer privacy settings.

1d

_identity_session

Contains the identity session identifier of the user.

2y

_master_udr

Permanent device identifier.

session

_pay_session

The Rails session cookie for Shopify Pay

session

 

 

 

Name

Description

Duration

_secure_account_session_id

Used to track a customer's session for new customer accounts.

30d

_session_id

Used for providing reporting and analytics.

2y

_shopify_country

Used for Plus shops where pricing currency/country is set from GeoIP by helping avoid GeoIP lookups after the first request.

30min

_shopify_essential

Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data.

1y

_storefront_u

Used to facilitate updating customer account information.

1min

_tracking_consent

Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region.

1y

auth_state_<<id>>

Stores authentication state before redirecting customers to third party for authentication.

25min

card_update_verification_id

Used to support verification when a buyer is redirected back to Shopify after completing 3D Secure during checkout.

20min

cart

Contains information related to the user's cart.

2w

cart_currency

Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used.

2w

cart_sig

A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations.

2w

cart_ts

Used in connection with checkout.

2w

checkout

Used in connection with checkout.

21d

checkout_prefill

Encrypts and stores URL parameters containing PII which are used in cart permalink URLs.

5min

checkout_session_lookup

Used in connection with checkout.

3w

checkout_session_token_<<id>>

Used when a checkout session is established on the server.

3w

checkout_token

Captures the landing page of the visitor when they come from other sites.

session

customer_account_locale

Used to keep track of a customer account locale when a redirection occurs from checkout or the storefront to customer accounts.

1y

customer_payment_method

Stores what payment method is being updated for subscriptions.

1h

customer_shop_pay_agreement

Used to help verify a new Shop Pay payment instrument.

20min

device_fp_id

Device fingerprint identifier to help prevent fraud.

session

device_id

Session device identifier to help prevent fraud.

session

Name

Description

Duration

discount_code

Stores a discount code (received from an online store visit with a URL parameter) in order to the next checkout.

session

dynamic_checkout_shown_on_cart

Adjusts checkout experience for buyers that proceed with regular checkout versus dynamic checkout.

30min

hide_shopify_pay_for_checkout

Set when a buyer dismisses the Shop Pay login modal during checkout, informing display to buyer.

session

identity_customer_account_number

Stores an identifier used to facilitate login across the customer's account and storefront domains.

12w

identity-state

Stores state before redirecting customers to identity authentication.

1d

identity-state-<<id>>

Stores state before redirecting customers to identity authentication.

1d

keep_alive

Used when international domain redirection is enabled to determine if a request is the first one of a session.

session

locale_bar_accepted

Preserves if the modal from the geolocation app was accepted.

session

locale_bar_dismissed

Preserves if the modal from the geolocation app was dismissed.

1d

localization

Used to localize the cart to the correct country.

2w

logged_in

Identity logged-in hint.

12w

login_with_shop_finalize

Used to facilitate login with Shop.

5min

master_device_id

Permanent device identifier.

1y

order

Used to allow access to the data of the order details page of the buyer.

3w

pay_update_intent_id

Stores an ID of a Shop Pay billing agreement update intent, required for a callback after verifying a new Shop Pay payment instrument.

20min

preview_theme

Used to indicate whether the theme is being previewed.

session

previous_checkout_token

Used to prefill checkout with the details from the previous checkout.

1y

previous_step

Used in connection with checkout.

1y

profile_preview_token

Used for previewing checkout extensibility.

5min

receive-cookie-deprecation

A cookie specified by Google to identify certain Chrome browsers affected by the third-party cookie deprecation. More information about this cookie can be found here.

session

remember_me

Used to prefill checkout with the details from the previous checkout.

1y

Name

Description

Duration

secure_customer_sig

Used to identify a user after they sign into a shop as a customer so they do not need to log in again.

1y

shop_pay_accelerated

Indicates if a buyer is eligible for Shop Pay accelerated checkout.

1y

shopify_pay

Used to log in a buyer into Shop Pay when they come back to checkout on the same store.

1y

shopify_pay_redirect

Used to accelerate the checkout process when the buyer has a Shop Pay account.

1y

shopify-editor-unconfirmed-settings

Stores changes merchant does in the editor to update the preview.

16h

storefront_digest

Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected.

1y

tracked_start_checkout

Used in connection with checkout.

1y

user

Used in connection with Shop login.

1y

user_cross_site

Used in connection with Shop login.

1y

wpm-domain-test

Used to test Shopify's Web Pixel Manager with the domain to make sure everything is working correctly.

session

 

Reporting & Analytics

Name

Description

Duration

_landing_page

Capture the landing page of visitor when they come from other sites.

2w

_orig_referrer

Allows merchant to identify where people are visiting them from.

2w

_shopify_ga

Contains Google Analytics parameters that enable cross-domain analytics measurement to work.

session

_shopify_s

Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use.

30min

_shopify_sa_p

Capture the landing page of visitor when they come from other sites to support marketing analytics.

30min

_shopify_sa_t

Capture the landing page of visitor when they come from other sites to support marketing analytics.

30min

Name

Description

Duration

_shopify_y

Shopify analytics.

1y

checkout_one_experiment

Used when a checkout is eligible to Checkout One and has been assigned to an experiment (control group or test group).

session

shop_analytics

Contains the required buyer information for analytics in Shop.

1y

unique_interaction_id

Used for checkout metrics.

10min

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Policy from time to time in order to reflect, for example, changes to our practices or for other operational or regulatory reasons. You will be deemed to have accepted the revised terms of the Policy on your first use of the Site following the update being made. We recommend that you check this page regularly to keep up to date.

Contact

Data Protection Officer

If, after reviewing this Policy you have any additional questions, want more information about our privacy practices, or would like to exercise further rights in regards to your personal data, please contact our Data Protection Officer, Rosie Geddes, using the means below:

Post

He-Man Dual Controls Ltd

Unit J, Centurion Business Park

Bitterne Park Road

Southampton

SO18 1UB

United Kingdom

Telephone

+44 2380 226952

Email

rosiegeddes@he-mandualcontrols.co.uk

Complaints                                             

Information Commissioner’s Office (ICO)

If you are not happy with our response to any concerns raised regarding how we handle and process your data, you can make a complaint to the Information Commissioner’s Office. The ICO is the independent data protection authority covering the United Kingdom and Northern Ireland.

Our ICO Registration Number is ZA393096.

 

Last updated: 18 February 2025